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  project: emagineloans.com
eMagine Loans leverages web technology to support an almost instant turnaround for home loan applications.

The sites' goal for the user to fill out an application demanded multiple points in the design leading to the loan application.

The design was made extremely simple and clean, so as not to hinder the user from grasping the difficult topic of home loans, although it is both bright and colorful.




Site goal defined:
The loan application process can be difficult, discouraging potential clients to apply. Using proven information architecture, we made it just about impossible for the user to get confused and not end up on the loan-app page. Application rates jumped after this simple new design was implemented.
-Bill Palmatary, Czar
Bill Palmatary Design
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